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Major Contact
Contact :	Mr. Louis Chan
Title :	Manager - Overseas and Project
Email :	sales@konghing.com.hk

Company Profile
Kong Hing Agency Limited
Company Name :	Kong Hing Agency Limited 剛興船務代理有限公司
Address :	Unit 4220-25, Level 42, Metroplaza Tower 1, 223 Hing Fong Road, Kwai Fong, NT
Country / Region :	Hong Kong, China
Tel No :	(852) 2534 3700
Fax No :	(852) 2543 5622
Email :	sales@konghing.com.hk (Sales Dept) cst@konghing.com.hk (CSR Dept)
Website :	www.konghing.com.hk
Year Established :	15 Sep 1977 (re-named as Kong Hing Agency Ltd on 05 Feb 1991)
No. of Employee :	36
Business Type :	Shipping Agent for Heung-A Shipping Co., Ltd.
Major Market :	Intra-Asia : S. Korea, Japan side ports, Thailand, Vietnam, Indonesia, Singapore, Malaysia, Shanghai and Xiamen

Heung-A launches lightning quick Korea-Hong Kong-Indonesia service

INTRA-Asia specialist Heung-A Line now offers customers one of the fastest transit times between Korea, Hong Kong and the Indonesian port of Jakarta following the recent launch of its joint-venture service the Pusan (Busan)-Jakarta Express (PJX).

The new service, which the carrier runs collaboratively with STX Pan Ocean and Sinokor Merchant Marine, offers a transit time of just nine days from the Korean port of Pusan to Jakarta, and just five days from Hong Kong to the Indonesian port.

"Indonesia is a growing market and most of our customers want their cargo delivered faster. So we launched this express service that just calls Korea, Hong Kong and then straight to Jakarta. No more ports. We believe this will be a big success," Heung-A Shipping representative for Hong Kong, Mr Walter Hwang, told the Hong Kong Shipping Gazette.

The service deploys three containerships, each with a nominal capacity of 1,700 TEU and a loadable capacity of 1,260 TEU, the Heung-A executive said.

General manager for Kong Hing Agency, Heung-A Line's agent in Hong Kong, Mr Wu said the PJX Express offers customers in Hong Kong greater choice in addition to a fast transit time.

"The customers are happy as there had previously been very limited choices for mid-week sailings on this route. So with our mid-week schedule this gives them more choice, especially for consolidators," he said.

The key challenge for the carrier will be to ensure that the service is punctual, a promise that Mr Wu is confident that the line can deliver on.

"We are very aware of this and for this service our target will be consolidation cargo. So punctuality will be very important," he said.

Heung-A Shipping was established in 1961 and served primarily in the Korea-Japan trade. However, over the years the carrier has expanded its reach to cover the markets of Southeast Asia, Hong Kong and mainland China.

The Korea-Japan trade remains part of the company's core business today in which it provides extensive coverage of the two nations' seaports, calling at a total of over 30 ports in Korea and Japan.

There are to date only three Korean carriers that offer such extensive coverage of this market; including Heung-A.

The carrier currently holds a 20 per cent market share of all Korea-Japan business, handling a total of 313,000 TEU per annum in this market alone.

Operating in an industry that is often criticised for lacking in service quality and differentiation, Heung-A Line prides itself on its integrity and flexibility, thanks to its commitment to relationship building with customers and its "medium-is-beautiful" approach.

"We are welcomed by the feeder carriers and also by freight forwarders because we do our best not to roll cargo. Many carriers will just collect the cargo [and overbook] because they want to fill their ship. But for Heung-A we will just manage on our basic allocation.

"If for Hong Kong we have allocation of 100 TEU, we will manage within this 100. If we don't have space we will tell them. But if we promise to ship out, then we will ship out. A promise is a promise. This is our philosophy," Mr Wu said.

This is why the carrier boasts many long term customers, Mr Hwang added.

Another advantage Heung-A offers is its approach to vessel acquisition, which focuses only on smaller to medium-sized vessels.

As an Intra-Asia operator this gives it far more flexibility in terms of where it can deploy its vessels, both executives confirmed.

"Many ports cannot handle bigger vessels. You see Haiphong [Vietnam] it only has a draft of 7.5 to eight metres. Bangkok [Thailand] also has draft limitations, as do many other small ports. But for us we can call all of these ports, not just the majors," Mr Wu said.

In what is expected to be a difficult year for container shipping lines Mr Hwang said he expects Heung-A to receive some boost to its business thanks to the new PJX Express service, and its chemical tanker operations as well.

"Last year in December we returned to breakeven in the tanker business and so far this year January have been good and the situation in the sector is getting better and better," he said.

Another key to the line's strategy this year will be to focus on high value cargo, including reefer and out-of-gauge shipments, which typically command greater rates.

Hong Kong to Busan
Kong Hing Agency Limited
Service Name : BHS N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 3 days
Hong Kong to Tomakomai via Busan
Service Name : BHS N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 10 days
Hong Kong to Hochiminh - Cat Lai
Service Name : BHS S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sat	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 2 days
Hong Kong to Bangkok - PAT
Service Name : BHS S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sat	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Hong Kong to Laem Chabang
Service Name : BHS S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sat	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 6 days
Hong Kong to Busan
Service Name : HPS1 N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sun	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 3 days
Hong Kong to Ulsan
Service Name : HPS1 N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sun	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 3 days
Hong Kong to Sendai via Busan
Service Name : HPS1 N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sun	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 12 days
Hong Kong to Haiphong
Service Name : HPS1 S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Tue	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 2 days
Hong Kong to Niigata via Busan
Service Name : HPS2 N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 10 days
Hong Kong to Matsuyama via Busan
Service Name : HPS2 N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 10 days
Hong Kong to Haiphong
Service Name : HPS2 S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sat	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 2 days
Hong Kong to Haiphong
Service Name : IHX S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Mon	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 2 days
Hong Kong to Inchon
Service Name : KCT N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Mon	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 4 days
Hong Kong to Xiamen- Haitian
Service Name : KCT N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Mon	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 1 days
Hong Kong to Port Kelang -North
Service Name : KMS S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 4 days
Hong Kong to Singapore
Service Name : KMS S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Hong Kong to Inchon
Service Name : KPS N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sat	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 4 days
Hong Kong to Busan
Service Name : KVT N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Mon	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 3 days
Hong Kong to Mizushima via Busan
Service Name : KVT N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Mon	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 10 days
Hong Kong to Hochiminh - Cat Lai
Service Name : KVT S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Tue	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 2 days
Hong Kong to Laem Chabang
Service Name : KVT S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Tue	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 4 days
Hong Kong to Bangkok
Service Name : KVT S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Tue	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Hong Kong to Shanghai -Waigaoqiao 5
Service Name : PCI N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Fri	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 2 days
Hong Kong to Busan
Service Name : PCI N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Fri	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Hong Kong to Jakarta (UTC 1)
Service Name : PCI S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Mon	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Hong Kong to Kwangyang
Service Name : PJX N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Sun	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 3 days
Hong Kong to Jakarta (UTC 1)
Service Name : PJX S-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Wed	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Huangpu to Busan
Service Name : SCS N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Thu	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 5 days
Huangpu to Imari
Service Name : SCS N-bound	Contact Person : Ms Mavis Man / Mr Louis Chan / Miss Orinda Wong
CY Closing : Thu	Tel : (852) 2253 43732 / 2534 3734 / 25343737
Transit time : 7 days

Kong Hing Agency Limited

Heung-A launches lightning quick Korea-Hong Kong-Indonesia service